Press Releases

The Latest News From the World of Sacher

Exclusive Collection of the famous Artist Baselitz
June 2023

Artists' Collection 2023 by Georg Baselitz

Georg Baselitz, currently on view with his exhibitions “Naked Masters” in the Art History Museum and “100 Drawings” in the Albertina in Vienna, creates his eagle for the Artists‘ Collection of the Original Sacher-Torte. This year, once again, the proceeds from the sale of the cake in its famous wooden box will support young people on their life path.
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At the Hotel Sacher concierge desk, Sarah Morris, Alexandra Winkler, and guests proudly present the **Original Sacher-Torte Artist’s Collection 2022**, with the vibrant artwork featured prominently in the background.
October 2022

Artists' Collection 2022 by Sarah Morris

Feminine, visually strong and international is the 14th edition of the Sacher Artists' Collection. The unique wooden box of the world's most famous cake was designed by the internationally renowned artist Sarah Morris. 100% of the proceeds from the sale of the Sacher Artists' Collection, which is limited to 1,000 pieces, will go to the BONsurprise association.
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Frühstückstisch auf einer Panorama-Terrasse mit zwei Portionen Original Sacher-Torte, Cappuccino, Eiskaffee mit Waffelröllchen und Blumentopf; im Hintergrund ein malerischer Blick auf Berge, Wälder und einen tiefblauen See.
July 2022

Viennese coffeehouse culture in the legendary Paradiso

To kick off the first summer season, Badrutt's Palace Hotel presented a particularly enjoyable cooperation at Paradiso: Until September 12, 2022, their team will serve guests the world-famous Original Sacher-Torte and other homemade specialties from Hotel Sacher Vienna - from apple strudel to punch dessert.
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Brennende Duftkerze in schwarzem Glas mit rotem Etikett und goldener Sacher-Aufschrift „The Magic of Scent“, auf hellem Marmor mit funkelndem Hintergrundlicht.
June 2022

New Sacher candle "The Magic of Scent”

Together with the French star perfumer Pauline Rochas, Sacher co-owner Alexandra Winkler has developed the signature scent that defines the Hotel Sacher. Just in time for World Fragrance Day, the exclusive "Magic of Scent" is now also available as a scented candle for home and as a gift.
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With confetti raining down, the winning pastry team beams with joy as they proudly hold their golden trophy.
April 2022

SACHER CHEF PÂTISSIÈRE WINS „DAS GROSSE BACKEN – DIE PROFIS

Chef Pâtissière of Hotel Sacher Vienna was able to win season four of “Das große Backen – Die Profis” together with her team partner. Natalie Stebbing and Michael Klein fought their way to the top with their extraordinary creations and enchanted the jury of the TV show on SAT.1 with fantastic desserts.
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Ein kleiner Junge im Pyjama hält stolz eine zauberhafte Muttertagsbox vom Hotel Sacher in die Kamera – ein Geschenk voller Herzlichkeit und Vorfreude, das mit dem handgezeichneten Motiv auf der Verpackung die besondere Wertschätzung für Mütter stilvoll unterstreicht.
April 2022

Exclusive Mother’s Day Edition of the Original Sacher-Torte by Kera Till

Kera Till, one of the most popular international illustrators for fashion and lifestyle, has created a new design for the Original Sacher-Torte for Mother's Day. The special edition is strictly limited and only available for a short time in all Sacher establishments and worldwide on shop.sacher.com. At Sacher, there are also numerous other magical moments to gift and experience around Mother's Day.
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Zwei Hände servieren jeweils ein Stück der Original Sacher-Torte mit Schlagobers auf einem elegant gedeckten Tisch. Im Hintergrund steht die auffällige pinke Osteredition 2022 mit Hasenmotiven – stilvoll umrahmt von Frühlingsblüten und Ostereiern.
March 2022

The limited Easter edition of Original Sacher-Torte

Original Sacher-Torte is the ideal sweet accompaniment for Easter brunch or an Easter snack. Fans of the chocolatey temptation can choose from two special limited edition designs: Floral Elegance and Mr. Rabbit. The Sacher Family Package allows hotel guests to experience the springtime atmosphere of Vienna and Salzburg with some very special moments.
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The image features the Original Sacher-Torte Valentine's Edition 2022, beautifully packaged with the word
January 2022

Original Sacher-Torte in the Limited Valentine's Edition

Celebrate the day of romance with Sacher – anywhere in the world! For a short time only, you can order Original Sacher-Torte in the limited Valentine's edition from the online store and have it sent anywhere in the world. Additionally, you can experience the magic of all things Valentine with our SacherLove Package plus a romantic dinner for two, either at one of our restaurants in Vienna or Salzburg, in one of our exclusive Sacher Séparée, or even in your own home.
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