Privacy Policy

We would like to thank you for visiting the website of the Sacher Corporation!

I. Name and address of the data controller

The Sacher Group comprises three legally independent companies: Sacher Hotels Betriebsgesellschaft mbH (Hotel Sacher Vienna), Hotel Sacher Salzburg Betriebsgesellschaft mbH (Hotel Sacher Salzburg), and Original Sacher-Torten Manufaktur GesmbH. Each of these companies is a data controller within the meaning of Article 4(7) of the GDPR for the processing of personal data in the course of its respective business operations. 

For the website sacher.com and for our Sacher Gift Certificate Portal (voucher.sacher.com), Sacher Hotels Betriebsgesellschaft mbH (Hotel Sacher Wien) is the data controller within the meaning of the General Data Protection Regulation and other national data protection laws of the Member States, as well as other data protection regulations: 

Hotel Sacher Wien Sacher Hotels Betriebsgesellschaft mbH Philharmonikerstraße 4, A-1010 Vienna

Tel.: +43 (0) 1 514 560

Email: datenschutz@sacher.com

Web: www.sacher.com

Commercial Register Number: 138 917s

Commercial Register Court: Vienna Commercial Register Court Trade

Licensing Authority: City of Vienna (responsible for trade law matters; the supervisory authority responsible for data protection is the Data Protection Authority, see Section XII.10)

Membership: WKO, ÖHV VAT ID Number: ATU39635908 

For data processing related to the Hotel Sacher Salzburg (e.g., in connection with a stay there), the data controller is Hotel Sacher Salzburg Betriebsgesellschaft mbH: 

Hotel Sacher Salzburg Hotel Sacher Salzburg Betriebsgesellschaft mbH Schwarzstraße 5–7, A-5020 Salzburg

Tel.: +43 (0) 662 889 770 

Email: salzburg@sacher.com 

Web: www.sacher.com

Commercial Register Number: 442 425a

Commercial Register Court: Salzburg

Commercial Register Court Trade Licensing Authority: Salzburg Trade Licensing Authority

Membership: WKO, ÖHV VAT ID Number: ATU69982067 

For processing related to the Original Sacher Torte, the responsible party is Original Sacher-Torten Manufaktur GesmbH: 

Original Sacher-Torten Manufaktur GesmbH Philharmonikerstraße 4, A-1010 Vienna

Business Purpose: Pastry Shop

Tel.: +43 (0)1 514 56-0

Fax: +43 (0)1 514 56- 901199

Email: torte@sacher.com

Commercial Register Number: 319070x

Commercial Register Court: Vienna

UID Number: ATU64595245 

II. Name and address of the data protection officer

The data protection officer of the data controller is: 

CoreTEC IT Security Solutions GmbH Ernst-Melchior-Gasse 24/DG, 1020 Vienna

Tel: +43 (0)1 503 72 73

Email: dsb@coretec.at

VAT ID No.: ATU52862905 Commercial Register No. 214 709z

III. General information on data processing

0. Transfer to Third Countries

To the extent that this Privacy Policy refers to the transfer of personal data to a country outside the EU/EEA (third country) in connection with individual providers, such transfers are made either to a country for which the European Commission has issued an adequacy decision, based on EU Standard Contractual Clauses pursuant to Art. 46 of the GDPR (supplemented, where applicable, by additional technical and organizational measures) or—provided the respective recipient is currently certified accordingly—on the basis of the EU-US Data Privacy Framework (DPF). You may request a copy of the relevant underlying safeguards (e.g., the concluded standard contractual clauses) from us at datenschutz@sacher.com.

1. Scope of Personal Data Processing

We generally collect and use our users’ personal data only to the extent necessary to provide a fully functional website as well as our content and services. The collection and use of our users’ personal data generally takes place only with the user’s consent. An exception applies in cases where obtaining prior consent is not possible for practical reasons and the processing of the data is permitted by law.

2. Legal Basis for the Processing of Personal Data

To the extent that we obtain the data subject’s consent for the processing of personal data, Article 6(1)(a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis. When processing personal data necessary for the performance of a contract to which the data subject is a party, Article 6(1)(b) of the GDPR serves as the legal basis. This also applies to processing operations necessary for the implementation of pre- contractual measures. To the extent that the processing of personal data is necessary to comply with a legal obligation to which our company is subject, Article 6(1)(c) of the GDPR serves as the legal basis. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) of the GDPR serves as the legal basis. If processing is necessary to safeguard a legitimate interest of our company or a third party, and the interests, fundamental rights, and fundamental freedoms of the data subject do not override the aforementioned interest, Article 6(1)(f) of the GDPR serves as the legal basis for the processing.

3. Data Erasure and Retention Period

The data subject’s personal data will be erased or blocked as soon as the purpose for which it was stored no longer applies. Storage may also take place if this is provided for by European or national legislators in Union regulations, laws, or other regulations to which the controller is subject. The data will also be blocked or erased when a retention period prescribed by the aforementioned standards expires, unless further storage of the data is necessary for the conclusion or performance of a contract.

4. Geolocation Services (Mobile App)

As part of our mobile app, we use geolocation services so that the app can communicate in the background with electronic locks and readers via Bluetooth or GPS (e.g., for mobile room access). Location data constitutes personal data within the meaning of Article 4(1) of the GDPR. Geolocation data is processed exclusively within the mobile app and is not transmitted to us or to third parties; we do not store this data on our servers. The legal basis is your consent, granted when you activate location services in your device settings, in accordance with Article 6(1)(a) of the GDPR. You can revoke location sharing at any time via your mobile device’s settings; however, use of the mobile check-in feature will then be restricted. Further details regarding the mobile app (including the processing of ID photos as part of the mobile check-in) can be found in a separate privacy notice for the mobile app.

IV. Provision of the Website and Creation of Log Files

1. Description and Scope of Data Processing

Our website is hosted on servers operated by myNET GmbH, Bruggfeldstrasse 5, 6500 Landeck, Austria. All data generated during the use of our website is technically processed and stored by myNET GmbH on our behalf.

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing device. The following data is collected in this process:

  • Information about the browser type and version used
  • The user’s operating system The user’s Internet service provider
  • The user’s IP address Date and time of access
  • Websites from which the user’s system accesses our website
  • Websites accessed by the user’s system via our website

This data is also stored in our system’s log files. This data is not stored together with any other personal data belonging to the user. The Hotel Sacher Salzburg and Vienna app may collect photos uploaded by the user, such as your ID card, if you use the app’s mobile check-in feature to check in at the hotel.

2. Legal basis for data processing

The legal basis for the temporary storage of the data and log files is Article 6(1)(f) of the GDPR.

3. Purpose of data processing

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session. Data is stored in log files to ensure the website functions properly. In addition, the data helps us optimize the website and ensure the security of our IT systems. The data is not analyzed for marketing purposes in this context. These purposes also constitute our legitimate interest in data processing pursuant to Article 6(1)(f) of the GDPR.

4. Duration of Storage

The data is deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. In the case of data collected to provide the website, this occurs when the respective session ends. In the case of data stored in log files, this occurs after seven days at the latest. Storage beyond this period is possible. In this case, users’ IP addresses are deleted or anonymized so that the accessing client can no longer be identified.

5. Right to Object and Right to Erasure

The collection of data for the purpose of providing the website and the storage of data in log files are based on our legitimate interest pursuant to Article 6(1)(f) of the GDPR. You therefore generally have the right to object to this processing pursuant to Article 21 of the GDPR. However, since the collection of this data is technically essential for the secure and functional operation of our website, the continuation of processing may be justified by compelling legitimate grounds that outweigh your interests; in this case, use of our website without this data processing is not possible.

V. Use of cookies

The use of cookies described in this section and the management of your consent via Cookiebot apply to both sacher.com and our Sacher Voucher World (voucher.sacher.com). 

a) Description and Scope of Data Processing

Our website uses cookies. Cookies are text files that are stored in the web browser or by the web browser on the user’s computer system. When a user visits a website, a cookie may be stored on the user’s operating system. This cookiecontainsa unique string of characters that enables the browser to be uniquely identified when the website is visited again. 

We use cookies to make our website more user-friendly. Some elements of our website require that the browser used to access the site can be identified even after changing pages. The following data is stored and transmitted in the cookies: 

  • Language settings
  • Items in a shopping cart
  • Login information 

We also use cookies on our website that enable us to analyze users’ browsing behavior. This allows the following data to be transmitted: 

  • Search terms entered
  • Frequency of page views
  • Use of website features 

The user data collected in this manner is pseudonymized through technical measures. As a result, it is no longer possible to link the data to the specific user who accessed the site. The data is not stored together with any other personal data of the users. When visiting our website, users are informed via an information banner about the use of cookies for analytical purposes and are directed to this privacy policy. In this context, there is also a note on how to prevent the storage of cookies in the browser settings. 

b) Legal Basis for Data Processing

Legally, two levels must be distinguished: First, the access to or storage of information on your device itself (e.g., setting a cookie), which is governed by Section 165(3) of the TKG 2021; second, the subsequent processing of any personal data collected in the process, which is governed by the GDPR. The legal basis depends on the type of cookies or technologies used:

We use technically necessary cookies/technologies (e.g., for page navigation, language settings, security, and consent storage) without consent, as the exception in Section 165(3) of the TKG 2021 applies to cookies that are technically essential; We base the subsequent processing of personal data on our legitimate interest pursuant to Article 6(1)(f) of the GDPR in the functional and secure operation of the website. 

We will only use non-essential cookies/technologies (e.g., statistics/analysis, marketing, personalization) after obtaining your consent. In this case, both access to your device and the subsequent processing of personal data are based on your consent in accordance with Section 165(3) of the TKG 2021 and Article 6(1)(a) of the GDPR. 

c) Purpose of Data Processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some features of our website cannot be provided without the use of cookies. For these features, it is necessary for the browser to be recognized even after a page change. Werequire cookies for the following applications: 

  • Shopping cart
  • Application of language settings
  • Saving entered

Search terms is not a technically necessary function and is therefore— to the extent that cookies are used for this purpose—processed only on the basis of your consent (see letter b). 

User data collected through technically necessary cookies is not used to create user profiles. Analytical cookies are used to improve the quality of our website and its content. These cookies help us understand how the website is used, allowing us to continuously optimize our offerings; this processing is carried out, as described in section b), based on your consent. 

d) Consent Management (Cookiebot)

We use the consent management platformCookiebot(Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark) to manage your consent settings. Through Cookiebot, we inform you about the cookies and technologies used when you first visit the website and give you the option to grant, deny, or selectively manage your consent. You can change or revoke your selection at any time by accessing the “Cookie Settings” (Cookiebot “Privacy Trigger” / Cookie Policy) on our website. 

e) Storage Duration, Right to Object, and Removal Options Cookies

Are either set for the duration of a single session (session cookies) or stored on your device for a definedperiod (persistent cookies). The respective storage durations are specified in the Cookie Policy (Cookiebot). You can change or revoke your consent at any time with future effect via the “Cookie Settings” on our website.Regardless of this, you can also delete or block cookies via your browser. Please note that disabling technically necessary cookies may limit the functionality of the website. 

VI. Newsletter

1. Description and Scope of Data Processing

Our website offers the option to subscribe to a free newsletter. When you sign up for the newsletter, the data entered in the form is transmitted to us. In addition, the following data is collected during registration:

  • IP address of the accessing computer
  • Date and time of registration

Your consent to the processing of this data is obtained as part of the registration process, and reference is made to this Privacy Policy. If you purchase goods or services on our website and provide your email address in the process, we may subsequently use this address to send you a newsletter. In such cases, the newsletter will contain only direct marketing for our own similar goods or services, provided that you have not already objected to receiving such communications at the time your data was collected or with each individual mailing, and provided that you are not listed on the ECG list as defined in § 7 ECG. We use our CRM system, Revinate, for the technical distribution and management of your newsletter data (see Section X.4); the data is transferred to Revinate exclusively for this purpose.

2. Legal Basis for Data Processing

The legal basis for processing data following subscription to the newsletter is Article 6(1)(a) of the GDPR, provided the user has given consent. If we send newsletters to existing customers, this is done on the basis of Section 174(4) of the TKG 2021, provided that all of the following conditions are met:

(1) we have received your contact information in connection with the sale of a product or service,

(2) the use is for our own similar products or services,

(3) you did not object to the use at the time of collection, and

(4) you are clearly and explicitly informed of your right to object with each mailing.

In addition, Article 6(1)(f) of the GDPR (legitimate interest in direct marketing) applies, in each case only to the extent permitted.

3. Purpose of Data Processing

The collection of the user’s email address serves to deliver the newsletter. The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used.

4. Retention Period

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. The user’s email address will therefore be stored for as long as the newsletter subscription remains active. However, we store evidence of the consent given (double opt-in confirmation, time of registration and confirmation, IP address) for as long as necessary to fulfill our obligation to provide evidence under Article 7(1) of the GDPR or to defend against claims; this may extend beyond the time of unsubscription.

5. Right to Object and Right to Erasure

The user may cancel the newsletter subscription at any time. A link for this purpose is included in every newsletter. This also allows the user to revoke consent to the storage of the personal data collected during the registration process.

VII. Registration

1. Description and Scope of Data Processing

On our website, we offer users the option to register by providing personal data. The data is entered into a form, transmitted to us, and stored. Depending on the registration option, the data may also be shared with processors we engage (e.g., Incert in the case of registration in the Sacher Gift Certificate World pursuant to Sections X.11/X.12, or Revinate for the management of your guest profile pursuant to Section X.4); You can find more details on this in the relevant sections of this Privacy Policy. The following data is collected as part of the registration process. At the time of registration, the following data is also stored:

  • The user’s IP address
  • Date and time of registration

As part of the registration process, the user’s consent to the processing of this data is obtained.

2. Legal Basis for Data Processing

If registration serves to initiate or fulfill a contract (e.g., a user account for using certain features), the legal basis is Article 6(1)(b) of the GDPR. If we offer additional, non-mandatory information or processing options as part of the registration (optional), this is done—where applicable—on the basis of your consent pursuant to Article 6(1)(a) of the GDPR.

3. Purpose of data processing

User registration is required to provide certain content and services on our website. User registration is necessary to fulfill a contract with the user or to take steps prior to entering into a contract.

4. Retention Period

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. This applies to data collected during the registration process when the registration on our website is canceled or modified. For data collected during the registration process to fulfill a contract or to carry out pre-contractual measures, this is the case when the data is no longer necessary for the performance of the contract. Even after the contract has been concluded, it may still be necessary to store the contractual partner’s personal data in order to comply with contractual or legal obligations.

5. Right to Object and Right to Erasure

As a user, you have the option to cancel your registration at any time. You may have the data stored about you modified at any time. If the data is necessary for the performance of a contract or for the implementation of pre-contractual measures, early erasure of the data is only possible to the extent that no contractual or legal obligations preclude such deletion.

VIII. Contact form and email contact

1. Description and Scope of Data Processing

Our website features a contact form that can be used to contact us electronically. If a user makes use of this option, the data entered in the form is transmitted to us and stored. At the time the message is sent, the following data is also stored:

  • The user’s IP address
  • Date and time of submission

Your consent to the processing of your data is obtained as part of the submission process, and reference is made to this Privacy Policy. Alternatively, you may contact us via the email address provided. In this case, the user’s personal data transmitted with the email will be stored. Depending on the contact form used, the data may also be transferred to processors we engage (e.g., Elfsight, if you use the contact form created with Elfsight technology as described in Section X.3, or chatlyn in the case of our chat function as described in Section XI). The data will be used exclusively to process your inquiry.

2. Legal Basis for Data Processing

The legal basis for processing the data to handle your inquiry is Article 6(1)(b) of the GDPR, provided that your inquiry is aimed at concluding or performing a contract (pre-contractual measures/contract performance). In all other cases, the legal basis is Article 6(1)(f) of the GDPR (legitimate interest in the efficient processing of inquiries and communication with website visitors).

3. Purpose of Data Processing

We process the personal data entered in the contact form solely for the purpose of handling your inquiry. If you contact us via email, this also constitutes the necessary legitimate interest in processing the data. The other personal data processed during the submission process serves to prevent misuse of the contact form and to ensure the security of our IT systems.

4. Retention Period

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data entered in the contact form and data sent via email, this is the case once the respective conversation with the user has ended. The conversation is considered ended when it can be inferred from the circumstances that the matter in question has been conclusively resolved. Any will be deleted no later than seven days after submission.

5. Right to Object and Right to Erasure

To the extent that processing is based on our legitimate interest pursuant to Art. 6(1)(f) of the GDPR, you may object to such processing at any time pursuant to Art. 21 of the GDPR. If the user contacts us via email, they may object to the continued storage of their personal data at any time; in which case the conversation cannot be continued. The objection must be submitted via email to datenschutz@sacher.com. In this case, all personal data stored in the course of the contact will be deleted, provided that no statutory retention obligations prevent this.

IX. Web Analytics via Google Analytics, Meta Pixel, Microsoft Clarity, Stape, Google Ads, Microsoft Advertising, and Traffic Attribution (Product Mate)

We use the technologies described in this section on both sacher.com and our Sacher Voucher World (voucher.sacher.com).

1. Scope of Personal Data Processing

We use the following technologies—subject to your consent via Cookiebot:

a) Google Analytics 4 (GA4) – “Statistics” category With GA4, the following data in particular may be processed: Usage/interaction data (e.g., page views, clicks, scrolls, downloads), technical information (browser, operating system, device type), approximate location information (derived from technical signals), online identifiers (e.g., cookie IDs or similar identifiers), and event/measurement data. Processing depends on your selection in “Cookie Settings.” We have also enabled Google Signals in GA4. If you have enabled personalized ads in your Google Account, this allows for cross device tracking as well as reports on demographic characteristics and interests (e.g., age group, gender, areas of interest) in aggregated and anonymized form. We do not receive any data that identifies you as an individual.

b) Meta Pixel – “Marketing” category The Meta Pixel processes, in particular, interaction/usage data (e.g., page views, events such as “Purchase,” “Lead,” “ViewContent”—depending on the implementation), technical information (browser, device), online identifiers (e.g., cookie IDs), and, where applicable, attribution information for campaign measurement. In addition, we have enabled the “Automatic Advanced Matching.” If you have provided us with the relevant data, your email address, phone number, first and last name, gender, city, state/zip code, country, and date of birth will also be transmitted to Meta in hashed (pseudonymized) form to match your interactions on our website with your Meta account and thereby tailor our advertising campaigns more precisely. Hashed data still constitutes personal data within the meaning of the GDPR, as Meta can re-identify you by matching it with existing data. Processing depends on your selection in “Cookie Settings.”

c) Microsoft Clarity – “Statistics” Category We work with Microsoft Clarity and Microsoft Advertising to use behavioral metrics, heat maps, and session recordings to understand how visitors use and interact with our website, and to improve and market our offerings. Usage data is collected using cookies and similar technologies (first- and third-party) to determine, among other things, the popularity of individual content/services, usage behavior, and security- related anomalies (e.g., fraud prevention). In particular, the following may be processed: page views, mouse movements, clicks, and scrolling behavior (heatmaps), session recordings, technical information (browser, device, operating system), and online identifiers (cookie IDs). Processing is subject to your selections in “Cookie Settings.” For more information on how Microsoft collects and uses data, please see the Microsoft Privacy Statement

https://www.microsoft.com/privacy/privacy-statement

d) Stape – Server-Side Tagging (Conversions API) – “Statistics”/“Marketing” category – sacher.com only To ensure more reliable transmission of analytics and marketing events, we use a server-side tagging solution provided by Stape Europe OÜ, Sepapaja tn 6, 15551 Tallinn, Estonia, on sacher.com. In this process, event data is forwarded from our server (rather than directly from your browser) via Stape’s infrastructure to the Meta Conversions API (CAPI). For the purpose of conversion matching, we transmit contact information such as your email address or phone number; Stape automatically hashes (pseudonymizes) this data using SHA-256 before it is transmitted to Meta. Even hashed data remains personal data within the meaning of the GDPR. This transfer takes place only if you have consented to the corresponding category in our cookie settings. Stape is not used on the Sacher Voucher World (voucher.sacher.com).

e) Traffic Attribution from Product Mate – “Statistics” Category Our separate F&B and guest experience system, Product Mate, uses links with campaign parameters (e.g., UTM parameters) on its own pages that lead to our website. If a user visits our website via such a link, this is recorded in GA4 as a visit with the source “Product Mate.” The links do not contain any user-specific identifiers; there is no linking to a guest profile. Product Mate itself is not connected to our website and does not receive any data from our website.

f) Google Tag Manager – “Statistics”/“Marketing” category We use Google Tag Manager from Google Ireland Limited to centrally manage the aforementioned analytics and marketing tags centrally. To the best of our current technical knowledge, Google Tag Manager itself does not set any cookies of its own and does not process any personal data beyond the mere management of the integrated tags; it primarily serves as a technical manager of the integrated tags. However, when the Tag Manager script itself is loaded, a connection to Google’s servers may already be established, during which technical connection data (e.g., IP address) may be transmitted.

g) Google Ads Conversion Tracking – “Marketing” Category We use Google Ads Conversion Tracking provided by Google Ireland Limited to measure the effectiveness of our ads placed via Google Ads. When you click on one of our Google ads, a cookie is set. If you subsequently perform a specific action on our website (e.g., a booking or a purchase in the Gift Certificate section), Google can use this cookie to recognize that the action resulted from the ad. We only receive the total number of users who responded to our ad, without being able to identify you as an individual.

h) Microsoft Advertising (Bing Ads) UET Tag – “Marketing” category – sacher.com only We use Microsoft Advertising’s Universal Event Tracking (UET) on sacher.com, operated by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland, to measure the effectiveness of our ads placed via Bing Ads (Microsoft Advertising). The integration takes place on the client side via Google Tag Manager directly in your browser (not via Stape’s server-side infrastructure). If you click on one of our Bing ads, a cookie is set that allows Microsoft to determine whether you subsequently perform a specific action on sacher.com (e.g., a room reservation). Technical information (browser, device), online identifiers (cookie IDs), and event/conversion data may be processed in this context. The Microsoft Advertising UET tag is not used on the Sacher Voucher World (voucher.sacher.com). The transfer of data to providers in third countries (e.g., the U.S.) cannot be ruled out; details can be found in the following sections and under “Cookie Settings.”

2. Legal basis for data processing

The use of Google Analytics 4 (GA4) and Microsoft Clarity (both under the “Statistics” category), Meta Pixel, Google Ads conversion tracking, and Microsoft Advertising (category “Marketing”), as well as server- side forwarding via Stape, is based exclusively on your consent pursuant to Art. 6(1 (a) GDPR in conjunction with § 165(3) TKG 2021. The collection of the access source “Product Mate” is carried out within the scope of the same GA4 consent. Insofar as Google Tag Manager itself does not process any personal data beyond mere tag management, it does not require its own legal basis; otherwise, Article 6(1)(f) of the GDPR applies (legitimate interest in the orderly technical management of our tags). You may change or revoke your consent at any time via “Cookie Settings” with future effect.

3. Purpose of Data Processing

We use GA4 to measure reach, analyze the use of our website, and optimize our online offering (e.g., identifying which content is particularly relevant). We use Meta Pixel to measure the effectiveness of marketing campaigns, track conversions, and— where enabled—for audience targeting/remarketing (e.g., displaying relevant ads). We use Microsoft Clarity to understand how visitors interact with our website using heatmaps and session recordings, to optimize usability, page structure, and content, and—in conjunction with Microsoft Advertising—to measure the success of and market our offerings. We use Stape to improve the accuracy and reliability of our conversion tracking, particularly in light of data loss caused by ad blockers or browser restrictions. Tracking visits via Product Mate helps us evaluate how much website traffic is generated by our F&B and guest experience system. We use Google Tag Manager for centralized, streamlined management of the other tags mentioned. We use Google Ads Conversion Tracking to measure the success of our advertising campaigns and to optimize our advertising budget. We use the Microsoft Advertising (Bing Ads) UET tag for the same reasons to measure the success of our advertising campaigns run through Bing.

4. Retention Period

The retention period depends on the technologies used and their configuration. Specific retention periods for the cookies and technologies used can be found in “Cookie Settings” (Cookiebot/Cookie Policy). At Stape, log data from server side tagging (GTM hosting) is stored for 10 days; other data processed via Stape is stored for the duration of our contractual relationship with Stape. We delete or anonymize personal data as soon as it is no longer required for the stated purposes and there are no legal retention obligations that prevent this.

5. Right to Object and Opt-Out

You can change or withdraw your consent at any time via “Cookie Settings.” Additionally, you can delete or block cookies in your browser. After revocation, GA4, Meta Pixel, Microsoft Clarity, server-side redirection via Stape, Google Ads conversion tracking, Microsoft Advertising (Bing Ads), and traffic attribution by Product Mate will no longer be used on this website (to the extent that this can be technically controlled via the consent management system).

X. Booking, Reservation, and Third-Party Systems Used

This Privacy Policy also applies to the reservation subdomains reservations.vienna.sacher.com and reservations.salzburg.sacher.com. 

We use the following external service providers to provide certain functions on our website. For each system, the processing described below applies in addition to the general principles of this Privacy Policy.

X.1 Synxis – Booking Engine (Aven Hospitality, formerly Sabre Hospitality Solutions)

a) Description and Scope of Data Processing

We use the Synxis booking platform for online room reservations. Until 2025, the provider of the SynXis platform was Sabre Hospitality Solutions GmbH; the underlying business was sold to the investment firm TPG in July 2025 and has operated under the name Aven Hospitality since January 27, 2026, with its headquarters in Southlake, Texas, USA (“Aven Hospitality”). When you click “Book Now,” the Synxis input form opens, where you can enter your reservation details. In particular, the following data is processed: first and last name, email address, phone number, mailing address, payment/credit card information, travel details, and, if applicable, a password you choose during registration. 

b) Legal Basis

The use ofSynxisto process your reservation is carried out to fulfill or prepare for the contract concluded with you in accordance with Article 6(1)(b) of the GDPR. We base the analysis of anonymized, aggregated statistical data (see letter c) on our legitimate interest pursuant to Article 6(1)(f) of the GDPR in improving our services. 

c) Purpose of Data Processing

Aven Hospitality processes the data you enter on our behalf to process your room reservation. We also receive anonymized, aggregated statistical data fromSynxis(e.g., country statistics, sales reports) to improve our services. 

d) Recipient / Transfer to a Third Country

Aven Hospitality is headquartered in the United States. Therefore, a transfer of your data to the United States cannot be ruled out. We ensure thatappropriate safeguardsare in place in accordance with  44 et seq. of the GDPR (in particular, the EU Standard Contractual Clauses pursuant to Art. 46 of the GDPR). Additional information regarding data processing by Aven Hospitality can be found in Aven Hospitality’s Privacy Policy at: https://www.avenhospitality.com/privacy 

e) Retention Period

Your personal data will be used to process your reservation and will bedeletedonce the statutory retention periods have expired. 

f) Right to Object

You may object to the processing at any time with future effect, provided it is based on Article 6(1)(f) of the GDPR.

X.2 Aleno – Table Reservation System and Guest Profiles

a) Collection of Guest Data for Reservations

To enable us to, we use the restaurant management systemAleno, provided byaleno AG, Technoparkstrasse 1, CH-8005 Zurich (“Aleno”). Using Aleno enables us to collect personal information about our guests (“guest data”) electronically. The guest data consists of the following information: first and last name, phone number and email address, number of people, time and date of the desired visit, as well as, optionally, home address and company name. 

Collecting guest data allows us to process your reservation request, ensure that the table you requested is reserved in your name, and contact you if necessary. The legal basis for this is the protection of our legitimate interests pursuant to Article 6(1)(f) of the GDPR. Your guest data is not automatically deleted after the reservation is made, but is used to create a personal guest profile (see section c). You have the right to request the deletion of your guest data at any time; if the deletion occurs before the reservation date, the corresponding reservation will be automatically canceled. Your table reservation data is also automatically transferred to our Revinate CRM system and merged there with your guest profile (see Section X.4). 

b) Collection of Credit Card Information for Reservations

Online reservation requests are not binding until we have confirmed the table, date, and time with you via email or phone. To ensure that we do not incur any lossesin the event ofa no-show without prior notice, we reserve the right to require a credit card as a payment guarantee. In doing so, we collect the name of the credit card issuer, the cardholder’s name, the expiration date, the credit card number, and the security code (“payment information”). If you provide your payment information when making an online reservation request, this information is immediately encrypted or tokenized in accordance with Aleno’s specifications and transmitted directly to aleno AG’s payment or hosting provider. We ourselves do not have access to your payment information in plain text and do not store it on our system. Tokenized or encrypted card data may still technically constitute personal data within the meaning of the GDPR; in this regard, processing is carried out exclusively by Aleno or its payment service provider as part of a PCI-DSS-compliant procedure. 

c) Creation of Guest Profiles

We use the guest data collected for the purpose of accepting and processing an online reservation to create a personal profile for our guests (“Guest Profile”). After your visit, we reserve the right to expand the Guest Profile with additional data (“Profile Data”), in particular: personal data for customization (preferred language, allergies and special requests, birthday, customer category and status), information about past visits (time and date, length of stay, number of guests, type and location of the table, amount spent, and, if applicable, no-shows), as well as consolidated information about all previous visits (total number of visits, total amount spent, total number of no- shows). 

Creating a guest profile enables us to tailor our services to your individual needs. The legal basis for this is our legitimate interest pursuant to Article 6(1 (f) of the GDPR. Guest data and profile data will be deleted or anonymized as soon as they are no longer needed for their original purpose. You have the right at any time to request the deletion of your guest profile, including the guest data and profile data it contains. 

d) Controller and Recipients

With regard to the collection and processing of guest data, payment information, and profile data in connection with the use ofAleno, we are the controller within the meaning of Article 4(7) of the GDPR.Aleno AG qualifies as a data processor within the meaning of Article 4(8) of the GDPR; a contract for commissioned data processing has been entered into with Aleno in accordance with Article 28 of the GDPR. Aleno is headquartered in Switzerland; since Switzerland is recognized by the European Commission as a country with an adequate level of data protection, data transfers are permitted without additional  Further information can be found in aleno AG’s Privacy Policy. 

e) Right to Object

You may object to the processing at any time with future effect by contacting datenschutz@sacher.com.

X.3 Elfsight – Widgets (Event Calendar, Google Reviews, Contact Forms)

a) Description and Scope of Data Processing

We integrate third-party content from the providerElfsight, SL, C. de laConstitució 17, AD700 Escaldes-Engordany, Andorra, into our website, including for the event calendar, the display of Google reviews, and contact forms. When you visit a page containing such a widget, a connection is established with Elfsight’s servers, and technical data (IP address, browser type, operating system, referrer URL) is transmitted. When you use the contact or registration forms, the data entered there (e.g., name, email address, message text) is also processed. All information is processed in accordance with Elfsight’s Privacy Policy: https://elfsight.com/privacy-policy/ 

To protect against abusive, automated use of the contact form, we also use Google reCAPTCHA provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. In this process, your IP address and other information necessary for detecting automated access (e.g., mouse and keyboard behavior, browser and device information) are transmitted to Google and processed. Further  information about reCAPTCHA can be found in Google’s Privacy Policy:  https://policies.google.com/privacy 

b) Legal Basis

For technically necessary functions (e.g., displaying the widget): Art. 6(1)(f) GDPR (legitimate interest in a functional and appealing presentation of our website). For contact and registration forms: Art. 6(1)(a) or (b) GDPR, depending on the purpose of the request. The use of Google reCAPTCHA is based on our legitimate interest in a contact form protected against misusein accordance withArticle 6(1)(f) of the GDPR. 

c) Purpose of data processing 

Displaying the event calendar, integrating Google customer reviews, andproviding contact options for website visitors.

d) Recipients / Transfer to a Third Country

Elfsight, SL is headquartered in Andorra. Andorra is recognized by the European Commission as a country with an adequate level of data protection (Decision 2010/625/EU), meaning that a transfer ispermitted without additional  There is currently no data processing agreement with Elfsight pursuant to Article 28 of the GDPR. 

e) Retention Period Form

Data is deleted as soon as the purpose of the request has been fulfilled; technical access data is subject to the retention periods applicable at Elfsight. 

f) Right to Object

You may object to the processing at any time via our cookie settings or withdraw your consent.

X.4 Revinate – CRM (guest profiles, PMS, and reservation data)

We use Revinate both on sacher.com and in our Sacher Voucher World (voucher.sacher.com). 

a) Description and Scope of Data Processing

We use the CRM system provided by Revinate, LLC (“Revinate”) to centrally manage guest master data. In addition to the data from the newsletter sign-up form on our website, all data generated during a stay from our Property Management System (PMS) as well as table reservation data from our Aleno system (see Section X.2) are automatically consolidated in Revinate. The following data, in particular, may be processed: first and last name, contact information (email address, phone number, mailing address), date of birth, booking and stay details (e.g., room category, check-in and check-out dates, services used such as spa, golf, or dining), table reservation data, and, if applicable, location data. 

b) Legal Basis

The integration and management of your guest master data inRevinatefor the purpose of processing and managing your stay is based on the performance of a contract or our legitimate interest in providing efficient, cross-channel guest service in accordance with Article 6(1)(b) or (f) of the GDPR. The sending of  double-opt-in confirmation emails, as well as pre-arrival and in-stay offers and our regular newsletter is sent exclusively to guest profiles that have expressly consented to the double-opt-in procedure, based on your consent pursuant to Article 6(1)(a) of the GDPR. 

c) Purpose of data processing

Centralized management of guest profiles across all touchpoints (website, PMS, table reservations) to ensure a consistent guest experience and for internal customer service. With theappropriate consent, additionally: Sending double-opt-in confirmations, personalized pre-arrival and in-stay offers, as well as our regular newsletter. No marketing communications will be sent without double-opt-in consent.

d) Recipients / Third-Country Transfer

The contractual partner isRevinate, LLC, Delaware, USA. The transfer of data to the U.S. is primarily based onRevinate’s certification under the EU-U.S. Data Privacy Framework (DPF); to the extent that the DPF does not apply in individual cases, EU Standard Contractual Clauses pursuant to Art. 46 of the GDPR apply as a fallback. Revinate’s EU representative is Revinate V., Kerkstraat 342H, 1017JA Amsterdam, Netherlands. A data processing agreement pursuant to Article 28 of the GDPR (Revinate Data Processing Addendum) is in place with Revinate. 

e) Retention Period

Your guest master data will be stored for the duration of the business relationship andin accordance withour statutory retention obligations. Data used exclusively for marketing communications (double opt-in status, newsletter, pre- arrival, and in-stay communications) will be deleted or blocked as soon as you withdraw your consent. Upon termination of our contractual relationship with Revinate, the data will be deleted, provided that no statutory retention obligations prevent this. 

f) Right to Object

You may withdraw your consent to receive double-opt-in confirmations, pre-arrival and in-stay offers, and our newsletter at any time by clicking the unsubscribe link in any email or by sending an informal message to datenschutz@sacher.com. This opt-out applies exclusively to the sending of marketing communications and does not affect the management of your guest profile for the purpose of processing your stay. 

X.5 Hotelchamp – Personalized Pop-ups

On our website, we use the Hotelchamp service provided by Hotelchamp B.V., Apollolaan 151, 1077 AR Amsterdam, Netherlands. 

Hotelchamp enables us to display context-specific and, where applicable, personalized content and offers—particularly in the form of pop-ups—as well as to evaluate their use and effectiveness. In doing so, technical information such as IP address, browser and device information, online identifiers, and information regarding pages visited, clicks, and interactions may be processed. 

To the extent that cookies or comparable technologies that are not technically necessary are used in this context, processing is carried out exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR in conjunction with § 165(3) TKG 2021. You may revoke your consent at any time via the cookie settings on our website with future effect. 

Hotelchamp processes the data on our behalf based on a data processing agreement in accordance with Article 28 of the GDPR. For more information about the cookies used and their retention periods, please see our cookie settings.

X.6 Giggle – Bookable Experiences

On our website and other channels (emails, social media, guest information systems, etc.), we use the experience channel manager Giggle.tips. This service is provided by Giggle GmbH, Ing.-Etzel-Straße 17 / 2nd Floor, 6020 Innsbruck, Austria (“Giggle.tips”). Giggle.tips enables users to request and book experiences and events online through our channels. When you access the service, your IP address is transmitted to a Giggle.tips server for the purpose of using Giggle.tips. When you make an online booking or inquiry for an experience or event via Giggle.tips through our channels, we process your email address, the booked experience or event, and your related data, as well as your first and last name, in order to handle your request. In certain cases, we also use your phone number to provide you with relevant information regarding the booked experience or event. The processing of your data is based on the performance of a contract or the fulfillment of pre-contractual obligations in accordance with Article 6(1)(b) of the GDPR. We store your data for the purpose of processing your booking and, in addition, in accordance with our legal retention obligations. For more information about Giggle.tips, please visit: https://hotel.giggle.tips/privacy 

X.7 Menu Modo – Digital Menu

a) Description and Scope of Data Processing

To display our digital menus, we use the Menu Modo service, a product offered byOlypSolutions LLC dba menumodo, 9 Monona Drive, Corte Madera, CA 94925, USA (“Menu Modo”). 

Menumodo tracks access to our menu content for general reporting purposes. The data set will include a truncated (truncated) version of your IP address. A truncated IP address cannot be used to determine the exact location of the digital access and completely obscures your digital identity. The truncated IP address is used to determine the country or city where the digital access may have taken place. 

In addition, a technically necessary session cookie (PHP session) is set, which serves solely to ensure the functionality of the widget during your visit and is automatically deleted at the latest when you close your browser or after 2 hours. 

b) Legal Basis

Processing is based on our legitimate interestpursuant toArticle 6(1)(f) of the GDPR in ensuring the proper display of our menus and in conducting an aggregated, country-specific analysis of page views. Consent is not required for this, as neither tracking nor profiling cookies are used. 

c) Purpose of Data Processing

Display of our digital menus, ensuring the technical functionality of the widget, and country-specific, non-personal analysis of view frequency.

d) Recipients / Transfer to Third Countries

Menu Modo is headquartered in the United States. Therefore, a transfer of your IP address (or, in the future, its truncated form) to the United States cannot be ruled out. We ensure thatappropriate safeguardsare in place in accordance with  44 et seq. of the GDPR (in particular, EU Standard Contractual Clauses pursuant to Art. 46 of the GDPR). 

e) Storage Duration

The session cookie is automaticallydeletedafter 2 hours at the latest or when the browser is closed. 

f) Right to Object

Since this is a technically necessary cookie, there is no right to object in this regard; displaying the menu is technically impossible without this cookie. You may object to the country-specific analysis of your IP address by contacting datenschutz@sacher.com.

X.8 Umantis – Applicant Management (Careers Page)

a) Description and Scope of Data

Processing For our careers page and the online application process, we use the applicant tracking system provided by AbacusUmantisGmbH, Erika-Mann-Str. 53, DE-80636 Munich (“Umantis”), which is integrated into our website via an API. If you apply via our website, we—or Umantis on our behalf—process the following data in particular: First and last name, contact information (email address, phone number, mailing address), details regarding your qualifications and professional background, your cover letter, and any attachments you may have uploaded (e.g., resume, transcripts, certificates). The data is stored on servers in Germany. 

b) Legal Basis

The processing is carried out for the purpose of conducting the application process (pre-contractual measure)in accordance withArticle 6(1)(b) of the GDPR. To the extent that you voluntarily provide additional information or consent to being included in a talent pool, this is based on your consent in accordance with Article 6(1)(a) of the GDPR. 

c) Purpose of Data Processing

Conducting and managing the application and hiring process, as well as—with your consent—considering your application for future suitable job openings (talent pool).

d) Recipients / Transfer to Third Countries

AbacusUmantisGmbH stores the data on servers in Germany (EU). Umantis uses a number of other processors; the current list can be viewed at www.umantis.com/vertragsdokumente. For its applicant tracking system, Umantis uses, among others, Coforge GmbH (Frankfurt am Main, Germany), which in turn relies on a group entity (Coforge ) in India; this transfer is based on standard contractual clauses in a version adapted by the EDÖB/FDPIC in accordance with Swiss law. A data processing agreement in accordance with Art. 28 of the GDPR (as of January 2026) is in place with Abacus Umantis GmbH. 

In addition, Umantis offers optional email/calendar synchronization via the provider Nylas; this feature is not enabled at our company. 

e) Retention Period

Your application data will be stored for the duration of the application process and willgenerally bedeleted no later than six months after its conclusion, unless you have been added to a talent pool or longer retention is required by law. 

f) Right to Object

You may withdraw your consent at any time with future effect or request that your application data bedeletedby contacting our Human Resources department or datenschutz@sacher.com. 

X.9 The Leading Hotels of the World (LHW) – App

On our website, we provide links to app stores (e.g., Apple App Store, Google Play Store) where you can download the app from The Leading Hotels of the World (“LHW”). This app is wholly owned by LHW and allows you to learn about numerous hotels in the LHW portfolio, including our properties. Apart from the link on our website, there is no connection between our website and the LHW app; we do not collect, store, or process any personal data in this context, nor do we embed any LHW content on our site. The use of the LHW app itself, including any concierge requests, is governed exclusively by LHW’s privacy policy. 

Once you have found our hotel within the LHW app, you can, among other things, submit requests to our concierge and place in-room dining orders (see section X.10 Intelity), make a table reservation via Aleno using external links (see Section X.2), view our menus on our website (see Section X.7 Menu Modo), and book a room through our website (see Section X.1 Synxis). 

X.10 Intelity – Concierge and In-Room Dining Requests (LHW App)

a) Description and Scope of Data Processing

We use the INTELITY platform to process concierge requests and in-room dining orders that you submit totoour hotel, as well as to manage content related to our hotel within the app, we use the INTELITY platform. In particular, the following data may be processed: name, room and stay details, the content of your request (e.g., desired food and beverages, concierge requests), and, if applicable, contact information for follow- up. 

b) Legal Basis

The processing is carried out to fulfill the existing accommodation contract with you or to provide theadditionalservices you have requested, in accordance with Article 6(1)(b) of the GDPR. 

c) Purpose of Data Processing

Receiving and processing your concierge requests and in-room dining orders, as well asmaintainingthe content about our hotel accessible via the LHW app. 

d) Recipients / Transfer to Third Countries

INTELITY is headquartered in the United States. Therefore, a transfer of your data to the United States cannot be ruled out. We ensure thatappropriate safeguardsare in place in accordance with  44 et seq. of the GDPR (in particular, EU Standard Contractual Clauses pursuant to Art. 46 of the GDPR). 

e) Retention Period

Your data will be stored for the purpose of processing your inquiry andin accordance withour legal retention obligations. 

f) Right to Object

You may object to the processing at any time with future effect by contacting datenschutz@sacher.com.

X.11 Sacher Gutscheinwelt (voucher.sacher.com) – Registration and Ordering

This Privacy Policy also applies to our online store, Sacher Gutscheinwelt (voucher.sacher.com). The analytics and marketing technologies used there (Google Analytics 4, Meta Pixel, Google Tag Manager, Google Ads Conversion Tracking) are described in Section IX; our CRM system, Revinate, is described in Section X.4. 

a) Description and Scope of Data Processing

Prior registration isrequiredto place an order in the Sacher Gift Certificate World. During registration, we collect and store your title, form of address (gender), first and last name, address (shipping or billing address), date of birth, and email address. You may also voluntarily provide your phone number; this information is also stored. 

During the ordering process, information about the products ordered as well as payment information is also processed (see Section X.13 regarding the payment providers used). Payment data is transmitted exclusively to the respective payment service provider and is not permanently stored by us. 

Registration and order data are stored on secure servers operated by our technology partner Incert eTourismus GmbH & Co KG (Leonfeldnerstraße 328, Stiege 1 Tür 1, 4040 Linz, Austria) and protected by modern security technologies (see Section X.12). 

b) For what purposes do we use your data?

  • Verification of the legal age requirement (18 years of age or older), particularly when ordering alcoholic products. We have implemented technical measures for this purpose; however, for technical reasons, we cannot entirely rule out the possibility that younger individuals may also register or place an order. By registering or placing an order, you confirm that you have reached the required minimum age.
  • Correspondence and fulfillment of the contract, including the transfer of address data to selected logistics partners (DHL, Austrian Post) for the delivery of physical gift cards.
  • Sending electronic informational material (offers, news, events, contests, invitations) via email, text message, or fax, as well as contacting you in person or by phone—but only if you have consented to these promotional activities.
  • Internal categorization (e.g., gender, age group) to provide tailored information and promotional gifts—but only if you have consented to receiving informational material.
  • Anonymized analysis of purchase data (without personal references) for up to 2 years to further develop our product range and for our own market research purposes. 

c) Logistics partners used: 

DHL Express (Austria) GmbH Viaduktstraße 20, 2353 Guntramsdorf, Austria

Email: dhlat@dhl.com

Registered office: Guntramsdorf; Commercial Register No. FN 75092f; Commercial Court of Wiener Neustadt; VAT ID No. ATU19169502 

Austrian Post Aktiengesellschaft Rochusplatz 1, 1030 Vienna, Austria

Email: impressum@post.at

Commercial Register Number 180219d; Commercial Register Court: Vienna Commercial Court; VAT ID No. ATU46674503 

Provided you have given your express consent to this during or after your order, we will forward your email address and phone number, as well as the recipient’s details (full name, street, ZIP code, city, country, phone number, and email address) to the selected shipping provider so that it can contact you prior to delivery to notify you of the shipment or coordinate delivery. The legal basis for this is your consent pursuant to Article 6(1)(a) of the GDPR. You may revoke your consent at any time by sending a message to the contact address of the respective shipping provider listed above. Contract fulfillment and age verification: Article 6(1)(b) of the GDPR. Marketing and categorization: Article 6(1)(a) of the GDPR (consent). Anonymized market research and storage with Incert: Article 6(1)(f) of the GDPR. 

d) Retention Period

Your data will be stored for the duration of the customer relationship orin accordance withstatutory retention periods. Anonymized purchase data will be analyzed for market research purposes for a maximum of 2 years. 

e) Withdrawal of Consent

If consent isrequiredfor the use of your data and has been obtained, you may withdraw it at any time: 

  • by mail: Sacher Hotels Betriebsgesellschaft mbH, Philharmonikerstraße 4, 1010 Vienna
  • by email: wien@sacher.com 

Withdrawal does not affect the lawfulness of processing carried out on the basis of your consent prior to withdrawal. 

f) Withdrawal Form

To facilitate your statutory right of withdrawal as a consumer, we provide an online form at https://voucher.sacher.com/en/withdrawal-form. In doing so, we process the data you enter: first name, last name, email address, phone number, order date, order number, date of receipt, the product(s) in question, and a message you compose freely. Your information is sent directly to the inbox of the responsible employee and processed manually there; no separate third-party form tool is used. We use this data exclusively to process your withdrawal from the contract. 

To protect against automated form submissions, we use the anti-bot service ALTCHA. Unlike many comparable services, ALTCHA uses a computational process (proof-of-work) directly in your browser to verify whether the form is being used by a human, without the need to transfer data to an external provider or third countries. 

The legal basis for processing your withdrawal is the fulfillment of our legal obligation to enable you to exercise your right of withdrawal (Art. 6(1)(c) GDPR), as well as the performance of the contract pursuant to Art. 6(1)(b) GDPR. 

X.12 Incert eTourismus GmbH – Technical Operation of Gutscheinwelt

The Sacher Gutscheinwelt (voucher.sacher.com) is technically operated by Incert eTourismus GmbH & Co KG, Leonfeldnerstraße 328, Stiege 1 Tür 1, 4040 Linz, Austria. Incert stores and processes the data collected during registration and ordering (see Section X.11) on our behalf as a data processor within the meaning of Article 28 of the GDPR and exclusively in accordance with our instructions. The legal basis is Article 6(1)(f) of the GDPR. 

X.13 Payment Providers in the Sacher Gift Card World

a) Description and Scope of Data

ProcessingInthe Sacher Gift Card World, we offer the following payment methods: Mastercard, Visa, Maestro, American Express, Klarna, and PayPal. When you select a payment method, the data required for payment processing (e.g., name, address, card or account details, invoice amount) is transmitted to the respective payment service provider and processed there. We ourselves receive only the information from the payment service providers as to whether the payment was successful. 

b) Legal Basis

The processing is carried out to fulfill the purchase contract concluded with youin accordance withArticle 6(1)(b) of the GDPR. 

c) Recipients 

Mastercard: Mastercard Europe SA, Chaussée de Tervuren 198A, 1410 Waterloo, Belgium.

Visa and Maestro: Visa Europe Services Inc., 1 Sheldon Square, London W2 6TT, United Kingdom.

American Express: American Express Europe S.A., AvenidaPartenón12-14, 28042 Madrid, Spain.

Klarna: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If you select Klarna, Klarna may also perform credit and identity checks; for more information, please see Klarna’s Privacy Policy: https://www.klarna.com/de/datenschutz/

PayPal: PayPal (Europe) à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. 

d) Retention Period

We do not store your payment data permanently. The retention period for each payment service provider is governed by its own privacy policy and statutory retention requirements.

e) Right to Object

Please contact the respective payment service provider directly for requestsregardingaccess, correction, or deletion of your payment data. 

X.14 Social Media Links

On our website and in the Sacher Gift Certificate World, we use icons to link to our profiles on Facebook, Instagram, X (formerly Twitter), Pinterest, YouTube, and LinkedIn. These are simple, non-embedded links without any tracking functionality; simply viewing these icons does not transmit any data to the respective platforms. Only when you click on an icon and thereby access the respective platform, the privacy policy of that provider applies exclusively from that point onward. 

X.15 360 Perspektiven GmbH – 360° Tour

a) Description and Scope of Data Processing

For our interactive 360° tour, we use the service provided by 360PerspektivenGmbH, Gonzagagasse 11/25, 1010 Vienna, Austria (“360 Perspektiven”). The 360° tour is provided via an external hosting infrastructure (Amazon Web Services) and linked to our domains; individual content items and direct links to room views are integrated into our website using iFrame  When you access the 360° tour, the following data in particular may be processed: usage and interaction data, technical device information, browser type and version, operating system, screen resolution, aggregated location information, and your IP address or parts thereof. 

b) Analytics and Marketing Technologies

Used According to 360Perspektiven, the following servicesin particular are used as part of the 360° tour: 

  • Google Analytics 4 (GA4) via Google Tag Manager – statistics and usage analysis, retention period of up to 14 months. 
  • Matomo Analytics – statistics and usage analysis, retention period of up to 744 days (24 months); hosted in a data center in Frankfurt am Main, Germany. According to the provider, the IP address is anonymized in this process. 

In addition, there are indications of the possible use of Meta/Facebook pixels as well as Microsoft Advertising (Bing Ads) in connection with the 360° tour; however, this has not yet been conclusively confirmed as of this writing and is currently being clarified with the provider. 

c) Legal Basis

The technical provision of the 360° tour is based on our legitimate interestpursuant to 6(1)(f) GDPR in presenting our rooms and facilities in an appealing manner. The use of Google Analytics 4, Matomo, and, where applicable, other analytics and marketing technologies in connection with the 360° tour is based on your consent pursuant to Article 6(1)(a) of the GDPR in conjunction with Section 165(3) of the TKG 2021. 

d) Recipients / Transfers to Third Countries

In connection with the operation of the 360° tour, data may be transferred in particular to the following recipients: Amazon Web Services (hosting infrastructure), Google Ireland Limited (Google Analytics/Google Tag Manager),Matomo(hosting in Frankfurt am Main, Germany), and—if confirmed—Meta Platforms Ireland Limited. A transfer of data to third countries, in particular the United States, cannot be ruled out in connection with certain analytics and marketing services; in this case, we ensure that appropriate safeguards pursuant to Art. 44 et seq. of the GDPR (in particular EU Standard Contractual Clauses) are in place. 

e) Retention Period

Google Analytics 4: up to 14 months.Matomo: up to 744 days (24 months). In addition, technical log data may be stored for a limited period as part of the hosting infrastructure.

f) Right to Object

You may withdraw your consent to the analytics and marketing technologies used in connection with the 360° tour at any time via our cookie settings. You may object to processing based on our legitimate interest at any time by contacting datenschutz@sacher.com.

XI. Chat Function and WhatsApp Communication

XII. Rights of the Data Subject

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:

1. Right of Access

You may request confirmation from the data controller as to whether personal data concerning you is being processed by us. If such processing is taking place, you may request the following information from the data controller:

(1) the purposes for which the personal data is processed;

(2) the categories of personal data being processed;

(3) the recipients or categories of recipients to whom the personal data concerning you has been or will be disclosed;

(4) the planned duration of storage of the personal data concerning you or, if specific details cannot be provided, the criteria for determining the storage period;

(5) the existence of a right to rectification or erasure of the personal data concerning you, a right to restrict processing by the controller, or a right to object to such processing;

(6) the existence of a right to lodge a complaint with a supervisory authority;

(7) all available information regarding the origin of the data, if the personal data is not collected from the data subject;

(8) the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and—at least in these cases—meaningful information about the logic involved, as well as the scope and intended effects of such processing on the data subject.

You have the right to request information regarding whether the personal data concerning you will be transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate safeguards pursuant to Article 46 of the GDPR in connection with the transfer.

2. Right to Rectification

You have the right to request that the controller rectify and/or complete your personal data if the processed personal data concerning you is inaccurate or incomplete. The controller must carry out the rectification without undue delay.

3. Right to Restriction of Processing

Under the following conditions, you may request the restriction of the processing of the personal data concerning you:
(1) if you contest the accuracy of the personal data concerning you for a period that allows the controller to verify the accuracy of the personal data;

(2) the processing is unlawful and you oppose the erasure of the personal data and instead request the restriction of the use of the personal data;

(3) the controller no longer needs the personal data for the purposes of the processing, but you need it to assert, exercise, or defend legal claims; or

(4) if you have objected to the processing pursuant to Article 21(1) of the GDPR and it has not yet been determined whether the controller’s legitimate grounds override your interests.

If the processing of your personal data has been restricted, such data—apart from its storage—may be processed only with your consent, or for the purpose of asserting, exercising, or defending legal claims, or to protect the rights of another natural or legal person, or for reasons of an important public interest of the Union or a Member State. If the restriction on processing has been imposed in accordance with the above conditions, the controller will notify you before the restriction is lifted.

4. Right to Erasure
a) Obligation to Erase Data You may request that the controller immediately erase the personal data concerning you, and the controller is obligated to erase such data without undue delay if any of the following grounds apply:

(1) The personal data concerning you is no longer necessary for the purposes for which it was collected or otherwise processed.

(2) You withdraw your consent on which the processing was based pursuant to Art. 6(1)(a) or Art. 9(2)(a) of the GDPR, and there is no other legal basis for the processing.

(3) You object to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Article 21(2) of the GDPR.

(4) The personal data concerning you has been processed unlawfully.

(5) The erasure of the personal data concerning you is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject.

(6) The personal data concerning you was collected in connection with information society services offered pursuant to Article 8(1) of the GDPR.

b) Notification to Third Parties If the controller has made the personal data concerning you public and is obligated to erase it pursuant to Article 17(1) of the GDPR, the controller shall, taking into account available technology and the cost of implementation, take reasonable measures, including technical measures, to inform controllers who process the personal data that you, as the data subject, have requested the erasure of all links to such personal data or of copies or replicas of such personal data.

c) Exceptions The right to erasure does not apply to the extent that the processing is necessary

(1) for exercising the right to freedom of expression and information;

(2) for compliance with a legal obligation that requires processing under Union or Member State law to which the controller is subject, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;

(3) for reasons of public interest in the area of public health pursuant to Article 9(2)(h) and (i) and Article 9(3) of the GDPR; (4) for archiving purposes in the public interest, scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, to the extent that the right referred to in subsection (a) is likely to render impossible or seriously impair the achievement of the objectives of such processing; or (5) for the establishment, exercise, or defense of legal claims.

5. Right to Information

If you have exercised your right to rectification, erasure, or restriction of processing with the controller, the controller is obligated to notify all recipients to whom your personal data has been disclosed of this rectification, erasure, or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed by the controller about these recipients.

6. Right to Data Portability

You have the right to receive the personal data concerning you that you have provided to the controller in a structured, commonly used, and machine-readable format. You also have the right to transmit this data to another
controller without hindrance from the controller to whom the personal data was provided, provided that

(1) the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, or on a contract pursuant to Article 6(1)(b) of the GDPR, and

(2) the processing is carried out by automated means. In exercising this right, you also have the right to have the personal data concerning you
transmitted directly from one controller to another, to the extent that this is technically feasible. This must not infringe upon the freedoms and rights of others. The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

7. Right to Object

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you that is carried out pursuant to Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions. The controller will no longer process the personal data concerning you unless it can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims. If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for such marketing purposes; this also applies to profiling to the extent that it is related to such direct marketing. If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes. In connection with the use of information society services—notwithstanding Directive 2002/58/EC—you have the option to
exercise your right to object using automated procedures that employ technical specifications.

8. Right to Withdraw Consent under Data Protection Law

You have the right to withdraw your consent under data protection law at any time. Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of consent prior to withdrawal.

9. Automated Decision-Making in Individual Cases, Including Profiling

You have the right not to be subject to a decision based solely on automated processing— including profiling—that produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision

(1) is necessary for the conclusion or performance of a contract between you and the controller;

(2) is authorized by Union or Member State law to which the controller is subject, and such law provides for appropriate measures to safeguard your rights, freedoms, and legitimate interests; or

(3) is based on your explicit consent.

However, such decisions may not be based on special categories of personal data as defined in Article 9(1) of the GDPR, unless Article 9(2)(a) or (g) of the GDPR applies and appropriate measures have been taken to protect your rights and freedoms as well as your legitimate interests. With regard to the cases mentioned in (1) and (3), the controller shall take appropriate measures to safeguard your rights and freedoms as well as your legitimate interests, including, at a minimum, the right to obtain human intervention on the part of the controller, to express your point of view, and to contest the decision.

10. Right to Lodge a Complaint with a Supervisory Authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or the place of the alleged infringement, if you believe that the processing of personal data concerning you violates the GDPR. The supervisory authority to which the complaint was submitted shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Article 78 of the GDPR.

The supervisory authority responsible for us in Austria is the Data Protection Authority (DSB): Austrian Data Protection Authority, Barichgasse 40–42, 1030 Vienna, email: dsb@dsb.gv.at

XIII. etracker (Sacher Gutscheinwelt)

Within our Sacher Gutscheinwelt (voucher.sacher.com), our technology partner Incert eTourismus GmbH & Co KG (see Section X.12) uses the analytics tool provided by etracker GmbH, Hamburg, Germany (www.etracker.com). Incert uses etracker to analyze sales and usage data and to generate reports in the administration area of Gutscheinwelt, to which we have access. By default, we do not use cookies for web analytics. If analytics and optimization cookies are used, we will obtain your explicit consent separately in advance. If this is the case and you agree, cookies will be used to enable statistical reach analysis and performance measurement of our online marketing activities. Cookies are small text files stored by the internet browser on the user’s device. etracker cookies do not contain any information that would allow a user to be identified. 

etracker acts as a sub-processor for our technology partner Incert. The data generated by etracker is processed and stored exclusively in Germany and is therefore subject to strict German and European data protection laws and standards. etracker has been independently audited and certified in this regard and has been awarded the ePrivacyseal data protection seal of approval. 

Data processing is carried out in accordance with the legal provisions of Article 6(1)(f) of the GDPR (legitimate interest). Our objective, in accordance with the GDPR, is to optimize our online offering and ensure the traceability of sales in the gift card section. Since the privacy of our visitors is important to us, data that could potentially be linked to an individual—such as the IP address—is anonymized or pseudonymized as soon as possible. The data will not be used for any other purpose, combined with other data, or disclosed to third parties. 

You may object to the data processing described above at any time. Objecting will not result in any adverse consequences. 

For more information on data protection at etracker, please visit: https://www.etracker.com/de/datenschutz/