Press information

The name Sacher has always stood for exclusivity, quality and Viennese charm. The Gürtler Family runs luxury-class hotels in Vienna and Salzburg as well as cafés in Vienna, Salzburg, Innsbruck and Graz. In our confiserie, you can chose from a wide range of exclusive Original Sacher products, including the world famous Original Sacher-Torte. In this part of the website, you can find our current and recent press releases.

The hotel to me is a place where dreams are being made.

  • 10.11.2014

    Elisabeth Gürtler named 2014 ‘Independent Hotelier of the World’

    Sacher group director Elisabeth Gürtler has been named ‘Independent Hotelier of the World’ by HOTELS, the leading magazine of the worldwide hotel industry, at an exclusive ceremony in New York.

    Elisabeth Grtler285x223
  • 05.08.2014

    Original Sacher-Torte

    New study confirms chocolate superstar is Austria’s most favourite cake

    What was, until a few days ago, a mere assumption – albeit a highly probable one – has now been confirmed by statistics: The Sacher-Torte is Austria’s favourite cake. A recent survey by the polling firm IMAS shows that, for 86 percent of Austrians, the world’s most famous cake is also their undisputed number one. The original is available at the Sacher!

    Original Sacher Torte offen verpackt


  • 01.05.2014

    “Authentic and unique down to the very last detail”

    A new atmosphere of luxury and comfort at the Hotel Sacher Salzburg

    “For many of our guests, coming to the Hotel Sacher Salzburg feels like coming home,” say Alexandra and Matthias Winkler with some pride – for the Sacher and Winkler families, the owners of the Sacher group, love their role as hosts. The continuous development and adaptation of the hotel contributes to this atmosphere of well-being: 20 rooms and 10 suites on the 2nd and 3rd floors of the hotel have recently been completely refurbished.

    Hotel Sacher Salzburg 2
  • 30.04.2014

    The Sacher Artists' Collection 2014

    Arnulf Rainer designs the wooden box for the Original Sacher-Torte

    Superb taste meets outstanding art, and culinary excellence inspires a unique creation. The Sacher Artist Collection brings together two prominent Austrian originals: a limited edition, numbering 1,000 items, of the packaging of the Original Sacher-Torte – probably the most famous cake in the world – has been designed by eminent artist Arnulf Rainer this year. The proceeds go to charity: the Artists’ Collection is supporting the Angelman Association Austria.

  • 12.02.2014

    Certified sustainability

    Hotel Sacher Wien carries the Austrian Eco-Label

    The Hotel Sacher Wien now carries the Austrian Eco-Label. The certificate was presented to Elisabeth Gürtler by the Austrian minister of the environment Andrä Rupprechter on 12 February 2014.

    Verleihung Umweltzeichen2
  • 18.11.2013

    The Sound of Sacher

    Chill to the sound of Sacher – the new CD edition is out now

    Diversity combined with maximum individuality and the harmonious balance of classical and modern elements: these are the pillars of the Sacher brand. Now you can also listen to this diversity: on 18 November the Hotel Sacher presented its new CD edition. With the four CDs – Classics, Lounge, Jazz Mood and Alles Walzer – you now have even more “pieces of Sacher” to take home with you.

    Sacher CD Collection
  • 23.09.2013

    Sacher Pets

    A warm welcome for your dog – petiquette at the Sacher

    The Sacher hotels in Vienna and Salzburg have recently joined the internet platform “Tierische Hotels”, which lists animal-friendly accommodation. “Dogs have always been popular at the Sacher – even the legendary owner Anna Sacher had a particular fondness for French bulldogs,” says managing director Elisabeth Gürtler.

  • 14.11.2012

    Fodor's 100 Hotel Award for Hotel Sacher Wien

    Hotel Sacher Wien awarded in the category "Global Icon"

    Fodor’s, the leading name in travel guides, announced that Hotel Sacher Wien has been recognized as a 2012 Fodor’s 100 Hotel Award winner. This distinction designates Hotel Sacher Wien as an outstanding hotel as selected by Fodor’s editors and travel experts, recognizing high style, excellent service and a one-of-a-kind stay for guests.

    Hotel Sacher Presse
  • 30.08.2012

    New Presidential Penthouse Suite at the Sacher Vienna

    Superior style above the rooftops of Vienna

    An individual touch, perfect service and discretion: these are the key qualities that discerning guests look for in ‘their’ hotels. Naturally, this is exactly what they can expect at the new penthouse suites on the 7th floor of Hotel Sacher Vienna.

    Hotel Sacher Presse
  • 20.02.2012

    Sacher in motion

    Expressing individuality, creating uniqueness. Exclusive new rooms and suites.

    ‘Running a hotel is a constant process of renewal and refurbishment, and we can’t ever say that it is finished. What we can say, however, is that we have completed a comprehensive and important phase in this process,’ says Sacher managing director Elisabeth Gürtler. She is proud to announce the completion of the final stage of refurbishment at the Hotel Sacher Vienna.

    Hotel Sacher Presse
  • 13.02.2012

    Celebrate in style at the Hotel Sacher

    Whether it is a family function, a business meeting or your own wedding: the success of an event primarily depends on the right setting. It has to be in harmony with the nature of the occasion, make guests feel at home and offer all the amenities of a modern, perfectly equipped location. The eight newly refurbished banquet rooms at the 5-star Hotel Sacher (founded in 1876) combine all these qualities.

    Hotel Sacher Presse
  • 08.11.2011

    Petit Sacher

    Sacher for the youngest guests

    The Hotel Sacher attaches great importance to its young and youngest guests and strives to make their stay an all round pleasant experience. Together with Sandmann, a manufacturer specialising in exquisite sleep accessories, the traditional establishment in the heart of Vienna has now developed the Petit Sacher line to offer families even more individual service and make sure that the youngest guests, too, will thoroughly enjoy their stay.

    Hotel Sacher Presse

Press contact


Sacher Hotels • Betriebsgesellschaft mbH
Philharmonikerstraße 4 • A-1010 Vienna
Mrs. Claudia Pichlmaier •
+43 (0)1 - 51 456812



Press pictures


Press Pictures Vienna

Press Pictures Salzburg

Press Pictures Original Sacher-Torte

Sacher Wien Mitarbeiter Claudia Berger